MTSobek Appoints Kimberly Daley As New CEO and President

Mountain Travel Sobek, the adventure travel company I co-founded, has a new CEO and President, Kimberly Daley. Kim comes from Pleasant Holidays, one of the largest tour operators in the U.S., and before that she was a VP at Abercrombie & Kent. We’re all very excited with Kim’s leadership, and for the pioneering ahead. See the full announcement below.

Tom Cromer, Richard Bangs, John Kramer. In Addis Ababa preparing for the first Sobek Expedition, 1974.



EMERYVILLE, CALIF. (November 15, 2016) – Mountain Travel Sobek, a leading adventure travel company specializing in group and custom journeys, proudly announces the appointment of Kimberly K. Daley as the company’s new Chief Executive Officer and President. In this role, Daley will be responsible for leading all aspects of operations, with a focus on strategic growth, sales and marketing.

Daley arrives at Mountain Travel Sobek from Pleasant Holidays, one of the largest tour operators in the U.S., where she served as the Senior Vice President of Sales and Strategy and had been VP and Managing Director of its Journese brand. In addition to overseeing sales strategy and partner development, Daley advanced agency growth, improved operational efficiency, and was instrumental in brand transformation.

Kim Daley, the new president and CEO of Mountain Travel Sobek

“We are excited to have Kimberly join the Mountain Travel Sobek team,” said Tom Lee, Chairman of the Board at Mountain Travel Sobek. “She has outstanding experience in the travel industry with a diverse set of skills in marketing, sales, brand awareness. She will continue to build our relationships with our clients and partners. Her leadership will focus on building Mountain Travel Sobek as a leader in the Adventure travel market. We are thrilled to welcome her to the team.”

“I am honored to return to adventure travel at Mountain Travel Sobek,” said Kimberly Daley, Chief Executive Officer and President of Mountain Travel Sobek. “It is widely regarded as one of the preeminent companies in the segment. Not only is adventure travel currently trending strongly across all travel audiences, it is crucial for travelers to align themselves with experts to ensure the best trip. MTS has honed the entire lifecycle of the travel experience with staff who are experts from the booking process to the trip itself. Their attention to detail and customer service, coupled with my personal passion for adventure travel is what drew me to the company.”

Prior to her roles with Pleasant Holidays and Journese, Daley held positions as Vice President and Senior Director of Marketing at Abercrombie & Kent. Daley holds a BA degree in International Relations and Political Science from UCLA and an MBA from Northwestern University. An avid lifelong adventurer, Daley enjoys everything from hiking the local hills to exploring remote locales in Africa and beyond. She and her family are looking forward to visiting Patagonia on their next family trip.

For more information on MTS, please visit 

About Mountain Travel Sobek

Mountain Travel Sobek pioneered adventure travel 47 years ago and continues to create exceptional ‘bucket list’ experiences in the world’s most incredible places. The company’s founders led their first trek in the Himalayas in 1969, quickly followed by the first sailing cruise to the Galápagos Islands. Today, Mountain Travel Sobek offers more than 200 group and private adventures across all seven continents, with insider access made possible by a world-class team of travel experts and local guides. Whether it’s a trek to Machu Picchu, an epic safari in Botswana, a hiking tour of Mont Blanc, or a rafting journey on Idaho’s Middle Fork of the Salmon River, Mountain Travel Sobek continues to uphold its reputation for excellence, commitment to environmental preservation, and never-ending passion for sharing the marvels of the planet.

Media Contacts: Murphy O’Brien Public Relations | 310-453-2539 |