Ecotourism: Naked in the wrong room?

Having attended and spoken at a number of ecotourism conferences in the last couple of years, and listened to endless reams of dire data, I believe as the concepts of ecotourism have evolved they have become more and more analytical. More data driven; more about cost benefits analyses, about benchmarking; about quantifying guilt … And the real motivation for ecotourism is in a room full of magic.